Question 5: How did you attract/address your audience?

We attracted our audience by the fact that there is a lot of sports in it, this will attract the male side of our target audience because stereotypically men are more interested in sports and most of the situations that occur with 'James Jackson' could perhaps occur with the male target audience. The music at the begining subverts the type of music that Hackney Kids would normally listen to, which reflects the plot in a way that once you move on in the film a lot of things start to change. We could attract our with merchandise: a type of clothing brand, becuase teenager, especially girls, stereotypically like shopping or type of trainer desgin for the boys, they all want and new pair of 'crepz' (trainers).